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项目目标思考,突破定势思维
Objectives of the project thinking,
breakthrough set thinking
Visualize the project,
the path/experience/atmosphere/create a group
项目形象化,路径/体验/氛围/群组的营造
基地深度解析,资源梳理,确立项目价值
Base depth analysis, resource order,
establish the value of the project
项目的差异化设计,竞争力的强化
Differences in project design,
to strengthen competitiveness
深入分析目标客户
tarcet customer base
房产现状
property status
过于简单化的分类,市场上的开发产品经常笼统地分类为:
居住建筑、商业建筑、办公建筑等
Oversimplified classification, the development of products on the market often loosely classified as follows: residential buildings, commercial buildings and so on.
我们的做法
Our approach
根据目标客户的产品细分:
女性客户与男性客户的消费心理差异;80s客户与70s客户的消费心理差异;
高收入人群与中低收入人群的消费心理差异等
Depending on the target customer's product segments: female customers and male customers of consumer psychological differences; 80s 70s customers and consumer customers psychological differences; high-income groups in low-income people with differences of consumer psychology.
设计理念
design concept
房产现状
property status
被动跟随周边环境和风貌风格而设计
Passive with the surrounding environment and style style and design.
我们的做法
Our approach
主动引领建筑潮流,结合创新思维,使我们的设计更具个性化、专业化和人性化效果
Active lead construction trend, combined with innovative thinking, make our design is more personalized, specialization and humanized effect.
针对目标客户制定设计目标
DESIGN GOALS FOR THE DEVELOPMENT OF
房产现状
property status
开发的产品看似受众面很广,其实缺乏客户针对性
Development of a wide audience the product appears, in fact, lack of customer
targeted.
我们的做法
Our approach
通过了解特定客户的消费心理,设计符合他们的心理特征、行为习惯的产品, 有针对性抓住这些特定客户
By understanding the customer's specific consumer psychology, designed to meet their psychological characteristics, behavior of the product, targeted to take advantage of these specific customers.
项目的差异化
DIFFERENTIATION
房产现状
property status
开发的产品看似受众面很广,其实缺乏客户针对性
Because of the lack of specific consumer groups, so the design concepts are often
vague.
我们的做法
Our approach
因对特定消费人群,我们提出的不仅仅是设计建筑,而是创造一种生活,引领 一种文化潮流,使之成为一种现象
Because of the specific consumer groups, we propose not only buildings, but to create a life to lead a cultural trend, making it a phenomenon.